Landing Page Templates

About This Project

As we implemented A/B testing across runrocknroll.com to increase conversion rates, we needed to set baseline templates to test against. With a staff of over 100, and everyone creating their own landing page layouts and graphics, this was impossible. So, we built landing page templates to fit any need the events and marketing team could have. We then hosted live training sessions in WordPress, created PDF guides, and an instructional video to ensure the entire team was educated and on-board.

By empowering the staff and building out these base models, we were able to start A/B testing pages to find winning solutions and higher conversion rates. Staff were also able to utilize the style guide we created to build consistency throughout the site with shortcodes and easy-to-use sections to copy.