Why Running Rocks

About This Project

Strutting your stuff on the open road is another reason #WhyRunningRocks! @Tag a rockstar you know! Link to the whole #WhyRunningRocks video in profile. Be sure to sign up for a friendly reminder about National #RunningDay offers!

A post shared by runrocknroll (@runrocknroll) on May 30, 2015 at 8:29am PDT

Even Kimmy Gibbler got in on the action!

Tell me why YOU think running rocks! I'll pick a winner at random on National Running Day (June 3) and send you my postcard! #WhyRunningRocks @runrocknroll #EpicSummerRun #WeRunSocial (photo credit: @socialshayne)

A post shared by Andrea Barber (@andreabarber) on May 30, 2015 at 3:24pm PDT

We hosted a Breakfast Bar for CGI Staff to celebrate and promote the big day! Color themed waffles and photo booths were a hit!

View all #whyrunningrocks posts on Instagram

Why Running Rocks is a campaign we created to utilize user generated content to promote the sport of running along with the Rock ‘n’ Roll Marathon Series brand. We created motion graphics, animations, shot live footage, video interviews, created the branding asset package, built a website and blew it up on social media.

We also partnered with over 30 high profile sponsors including: AACR, Brooks, CEP, Chocolate Milk, Garmin, Geico, GU, Humana, Michelob Ultra, NBC, Sports Authority, Toyota, and Transamerica.

Click here for details

Behind the scenes. We didn’t sleep much but it all paid off in the end.