Global Running Day

About This Project

June 7th is celebrated as Global Running Day and the Rock ‘n’ Roll Marathon Series hosts many activations around this holiday, including the biggest sale date of the year.

We conceived, prototyped, built, launched, and iterated our way to breaking the company’s 25 year record for sales in a single day (over $1,500,000).

Our goals for the project were:

1. Improve user interface and experience to make shopping easier and convert at higher rate
2. Focus on mobile, where majority of users came from
3. Make more money than previous record breaking year